Privacy Policy

Effective Date: 9 March 2025
Last Updated: 9 March 2025

Welcome to PurestBee.net (“Website”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how Purest Bee, operated by The Cup Holding(s) Pte Ltd (“Company”, “we”, “us”, or “our”), collects, uses, and protects your personal information in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA).

1. Information We Collect

We collect the following types of personal data:

  • Personal Information: Name, email address, phone number, billing/shipping address.

  • Payment Information: Credit/debit card details (processed securely via third-party payment providers).

  • Account Information: Username, password, and order history (if you create an account).

  • Marketing Preferences: Your communication preferences when subscribing to our newsletter.

  • Website Usage Data: IP address, browser type, pages visited, and cookies (for analytics and site improvement).

2. How We Use Your Data

We may use your personal data for the following purposes:

  • Order Processing & Delivery: To fulfill purchases, process payments, and provide customer support.

  • Marketing & Promotions: To send newsletters, offers, and updates (with your consent).

  • Website Improvement: To analyze trends, enhance user experience, and prevent fraud.

  • Legal Compliance: To comply with regulatory requirements or respond to legal requests.

3. Sharing of Information

We do not sell or rent your personal data. However, we may share it with:

  • Service Providers: Logistics partners, payment processors, IT support for order fulfillment and transactions.

  • Legal Authorities: If required by law or for fraud prevention.

4. Data Protection & Security

We implement security measures to safeguard your personal data from unauthorized access, loss, or misuse. However, no online transaction is 100% secure, and we cannot guarantee absolute security.

5. Your Rights & Choices

Under the PDPA, you have the right to:

  • Access & Correct Your Data: Request a copy of your personal data or update incorrect details.

  • Withdraw Consent: Opt-out of marketing communications at any time by contacting us.

  • Request Data Deletion: Subject to legal and operational requirements.

6. Cookies & Tracking Technologies

Our website uses cookies to improve your experience. You can disable cookies in your browser settings, but some site features may be affected.

7. Retention of Data

We retain personal data only as long as necessary for business and legal purposes. Unnecessary data will be securely deleted.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date.

10. Contact Us

For questions about this Privacy Policy or your personal data, contact us at:

📧 Email: cs@purestbee.info